Equippo, an online marketplace for construction equipment, has acquired a Berlin-based startup and simultaneously expanded its services with a permanent auction yard in Belgium. These strategic moves come after Equippo closed a new financing round from existing investors.
Equippo’s online platform, allows customers to purchase used heavy equipment from the US and Europe selling as high as 500,000 US dollars. With a money-back-guarantee and commitment to free worldwide shipping. Thanks to the transparency and unique service, the startupattracted not only several customers but also investors.
In its new financing round, Equippo raised an undisclosed amount from existing venture capital investors including Hilti, Credit Suisse andMcKinsey, alongside contributions from venture capitalists such as Florian Schweitzer and Daniel Gutenberg. The startup used the funds to finance its new strategic moves and decisions.
One of the decisions was the acquisition of the Berlin-based startupSellma, a company dedicated to helping German construction companies sell their used equipment to traders worldwide in an easy and fast online transaction. The acquisition enables Equippo to break down trade barriers of services that have previously been the privilege of professionals and traders.
“The founders of Sellma share the same vision, to disrupt the equipment market with a highly scalable online platform that offers massive benefits to buyers and sellers. Sellma is focused on end-user sellers, while Equippois focused on end-user buyers. There is a perfect strategic fit and a geographic match. We want to offer the best experience and the best prices, both for buyers and sellers, with our innovative channels”, Michael Rohmeder, founder and CEO of Equippo.
In addition to the acquisition, the startup has expanded its services with a permanent auction yard in Belgium to deliver a multichannel platform for its customer base. The first online and live auction will be held on December 4.
Moreover, two new employees, François Boucher and David O’Neil have joined the startup’s current team of 20 employees.